PRIVACY POLICY
Last updated: September 2026
Your privacy matters to us.
This Privacy Policy explains how Assault Your Senses Ltd trading as The Playground collects, uses, stores and protects personal information when you visit our website, make a booking, contact us, subscribe to our marketing or visit one of our Playgrounds.
We aim to keep this policy as clear and straightforward as possible.
1. WHO ARE WE?
Assault Your Senses Ltd T/A The Playground
Registered office:
10 Avenue Approach
Bury St Edmunds
Suffolk
IP32 6BA
United Kingdom
If you have any questions about how we use your personal information, please contact us:
Email: info@theplaygrounduk.com
Telephone: 07810 866499
2. WHAT INFORMATION DO WE COLLECT?
Depending on how you interact with us, we may collect:
Your name
Email address
Telephone/mobile number
Postal address
Booking information
Payment and transaction information
Information about people included in your booking
Age/date of birth where required
Participant consent and disclaimer information
Accessibility information
Health or medical information that you choose or are required to provide for safe participation
Accident, injury or incident information
Photographs and video
Competition or promotion entries
Marketing preferences
Communications you have with us
Information about how you use our website
Technical information such as browser and device information
We only collect information that we reasonably need for the relevant purpose.
3. HOW DO WE COLLECT YOUR INFORMATION?
We may collect information when you:
Visit our website
Make a booking
Purchase a gift voucher
Complete a booking or participant form
Complete an attendee disclaimer or waiver
Contact us by email or telephone
Request a quote
Subscribe to our marketing
Enter a competition or promotion
Visit one of our Playgrounds
Report an accident or incident
Leave a review
Interact with us through social media
We may also receive relevant information from third-party services that we use to provide our services.
4. HOW DO WE USE YOUR INFORMATION?
We may use your information to:
PROCESS BOOKINGS
To process bookings, take payments, send booking information and provide the activity or service you have booked.
COMMUNICATE WITH YOU
To respond to enquiries, provide quotes, answer questions and communicate important information about your booking or visit.
KEEP PARTICIPANTS SAFE
We may use information provided through participant disclaimers, waivers, accessibility requests, medical information, accident reports or incident records where necessary to help us operate activities safely and respond appropriately to incidents.
SEND MARKETING
Where permitted by law and where we have the appropriate lawful basis, we may send information about:
New events
Special offers
Competitions
Activities
News from The Playground
You can unsubscribe from marketing communications at any time.
IMPROVE OUR SERVICES
We may use feedback, reviews, booking information, website analytics and incident information to improve our website, facilities, activities and customer experience.
MEET LEGAL AND REGULATORY REQUIREMENTS
We may process and retain information where necessary to comply with legal, accounting, insurance, regulatory or other legal obligations.
PROTECT OUR CUSTOMERS AND BUSINESS
We may process information where necessary to investigate complaints, accidents, incidents, suspected fraud, misuse or matters affecting the safety and security of our customers, staff or business.
5. OUR LAWFUL BASES FOR USING YOUR INFORMATION
Depending on the circumstances, we may rely on the following lawful bases:
CONTRACT
Where processing is necessary to provide a booking or service you have requested.
LEGAL OBLIGATION
Where we need to comply with a legal or regulatory requirement.
LEGITIMATE INTERESTS
Where processing is necessary for the legitimate operation, management and improvement of our business and does not unfairly override your rights.
CONSENT
Where you have given us permission to use your information for a specific purpose.
Where we rely on consent, you can withdraw that consent at any time.
6. HEALTH & MEDICAL INFORMATION
Some activities at The Playground involve physical activity and potential risks.
Where necessary for safety, we may collect information about medical conditions, injuries, accessibility requirements or other health-related information provided by a participant or their parent/guardian.
We will only use this information where necessary and will take appropriate steps to protect it.
Where special category health information is processed, we will ensure that an appropriate additional condition for processing applies under data protection law.
7. WHO DO WE SHARE YOUR INFORMATION WITH?
We do not sell your personal information.
We may share relevant information with trusted third parties where necessary to provide our services, operate our business or meet legal obligations.
These may include:
BOOKINGHOUND
We use BookingHound to manage bookings and related customer and participant information.
MAILCHIMP
We use Mailchimp to manage our email marketing and subscriber information.
SQUARESPACE
We use Squarespace to host our website and provide website analytics.
OTHER SERVICE PROVIDERS
Depending on the circumstances, we may also share information with:
Payment providers
IT and software providers
Professional advisers, such as accountants, solicitors and insurers
Emergency services or medical professionals where necessary
Law enforcement or regulatory authorities where legally required
Other service providers who process information on our behalf
Where third parties process personal information on our behalf, we expect them to handle it securely and in accordance with applicable data protection requirements.
8. INTERNATIONAL DATA TRANSFERS
Some of the service providers we use may process personal information outside the United Kingdom.
Where this happens, we will take appropriate steps to ensure that your information is protected in accordance with applicable data protection law.
9. HOW LONG DO WE KEEP YOUR INFORMATION?
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.
The appropriate retention period depends on the type of information and why we need it.
For example, information relating to bookings, payments, accidents, incidents, legal claims and insurance matters may need to be retained for longer than general enquiries.
Marketing information is retained in accordance with our marketing systems and preferences until you unsubscribe or otherwise withdraw your consent, where consent is the lawful basis.
When information is no longer required, we will securely delete it or anonymise it where appropriate.
10. PHOTOGRAPHS & VIDEO
We regularly take photographs and video at The Playground for promotional and marketing purposes.
Where identifiable photography or video is intended for use by The Playground, we will operate an appropriate consent/opt-out process.
Images may be used in:
Our website
Social media
Advertising
Email marketing
Printed promotional material
Event promotion
Press and PR activity
If you do not want to appear in promotional photography or video, please tell a member of our team.
Once an image has been published online or on social media, it may have been copied or shared by third parties and we cannot guarantee that every copy can subsequently be removed.
11. CHILDREN’S INFORMATION
The Playground welcomes children and young people.
Where we collect information about a child participating in one of our activities, this may be necessary for purposes including:
Booking administration
Participant consent
Safety
Accident or incident management
Legal requirements
Where appropriate, a parent, legal guardian or responsible adult will provide consent or information on behalf of the child.
We take additional care when handling children’s personal information and only collect and use it where reasonably necessary.
12. COOKIES & WEBSITE ANALYTICS
Our website uses cookies and similar technologies.
Some cookies are necessary for the website to function. Other cookies, including analytics cookies, are non-essential.
We use Squarespace Analytics to understand how visitors use our website and to help us improve it.
Our cookie banner allows visitors to make choices about non-essential cookies.
For more information about the cookies we use and how you can control them, please see our:
13. EMAIL MARKETING
We use Mailchimp to manage our email marketing.
If you choose to subscribe to our marketing communications, we may use your name and email address to send you information about things such as:
New events
Special offers
Competitions
Activities
News from The Playground
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us.
Unsubscribing from marketing does not prevent us from sending important service communications relating to an existing booking.
14. KEEPING YOUR INFORMATION SAFE
We take reasonable technical and organisational measures to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.
However, no online system can be guaranteed to be completely secure.
If you believe your personal information has been compromised or you have concerns about a security incident, please contact us immediately.
15. YOUR DATA PROTECTION RIGHTS
Depending on the circumstances, you have rights under UK data protection law including the right to:
Request a copy of the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your information in certain circumstances
Ask us to restrict how we use your information in certain circumstances
Object to certain types of processing
Withdraw consent where we rely on consent
Request certain information in a portable format where applicable
These rights are subject to certain legal exceptions and limitations.
To exercise your rights, contact:
We may need to verify your identity before responding to a request.
16. THIRD-PARTY WEBSITES
Our website may contain links to third-party websites, including booking platforms, social media sites and websites belonging to other organisations.
Once you leave our website, their own privacy policies and terms will apply.
We recommend checking the privacy information of any third-party website you use.
17. MARKETING PREFERENCES
You can unsubscribe from our marketing communications at any time.
If you have previously given consent to receive marketing, withdrawing that consent will not affect the lawfulness of processing carried out before your withdrawal.
You will continue to receive essential communications relating to bookings or services you have purchased where necessary.
18. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our business, the services we use or applicable data protection requirements.
The latest version will always be available on this page.
Last updated: September 2026
19. QUESTIONS & COMPLAINTS
If you have any questions about this Privacy Policy or how we use your personal information, please contact us:
Email: info@theplaygrounduk.com
Telephone: 07810 866499
Assault Your Senses Ltd T/A The Playground
10 Avenue Approach
Bury St Edmunds
Suffolk
IP32 6BA
We will do our best to resolve any concerns.
If you remain unhappy about how we have handled your personal information, you have the right to complain to the Information Commissioner’s Office (ICO).
ICO: www.ico.org.uk
A FINAL NOTE
We know privacy policies aren’t the most exciting thing you’ll read today.
But your information matters to us, and we want you to understand how we use it.
If you have any questions, just ask.